AI Insights · Timothy · January 2022
Top 5 Social Apps Performance in New Zealand Q4 2021
A detailed overview of the performance of the top 5 social apps in New Zealand for Q4 2021, including weekly downloads, revenue, and active users.
In Q4 2021, the top 5 social apps in New Zealand exhibited notable trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance:
TikTok saw a significant increase in weekly revenue, starting from approximately $24.8K in late September and peaking at around $103K in the final week of December. Weekly downloads fluctuated, peaking at nearly 18K in the week of December 20, while weekly active users ranged between 1.15M and 1.23M throughout the quarter.
Bigo Live - Live Streaming App experienced a varied revenue trend, beginning at about $18.8K and reaching a maximum of $28.1K in mid-October. Downloads ranged from 1.6K to 3.4K, with weekly active users seeing a slight increase from 21.2K to 24.3K by the end of December.
Facebook maintained a consistent revenue stream, with weekly revenue fluctuating between $9K and $14.6K. Downloads showed a steady pattern, with a peak of 15.6K in the week of December 20. Active users remained relatively stable, averaging around 3.23M, with a slight increase towards the end of the quarter.
Grindr - Gay Dating & Chat demonstrated modest revenue growth, ranging from $4.8K to $7.8K. Weekly downloads were relatively stable, peaking at 542 in the final week of December. Active users fluctuated slightly, with a range from 11.1K to 12.2K.
17LIVE - Live streaming showed a mixed performance in revenue, starting at $629 and reaching up to $3.6K in mid-December. Downloads remained low, ranging from 6 to 24 weekly. Active users showed slight variability, peaking at 73 in late October and fluctuating around 40-60 users for the rest of the quarter.
These insights reflect data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
